UPDATE: May 15, 2014: The Fresh Grocer ceased business at its New Brunswick location on Wednesday, May 14.
The Fresh Grocer has notified the City of New Brunswick that the company plans to cease operations at its New Brunswick store as of May 24.
“We believed The Fresh Grocer to be an experienced urban supermarket provider that would provide the residents of New Brunswick with access to a variety of fresh and healthy foods,” said Mayor Jim Cahill. “Unfortunately, their success in the Philadelphia area did not translate to New Brunswick.”
“After months of discussions, negotiations and efforts to come up with a suitable arrangement, we were not able to come to an agreement that would allow them to continue operating here.”
The City of New Brunswick remains committed to keeping a grocery store in the downtown, and has been in talks with other potential tenants to utilize the space, owned and managed by the New Brunswick Parking Authority.
The closure of The Fresh Grocer will not affect the operation of the Robert Wood Johnson Fitness and Wellness Center, or the Fitness and Wellness Plaza parking deck, located within the same building.
The Fresh Grocer has advised that fewer than 100 store employees will be affected by the closure. They will be offered positions at other Fresh Grocer locations, according to the company.
“The New Brunswick Parking Authority would have loved to see the Fresh Grocer be successful,” said Parking Authority Executive Director Mitch Karon. “We will continue to search for tenants to fill the space. Our number one priority is to find another grocery store.”
A tenant has already been secured to use the café space on the second floor of the building, previously used by The Fresh Grocer.