Key Food Marketplace Transitions into Superfresh

New Superfresh signage at the New Brunswick Health and Wellness Plaza.

New Superfresh signage at the New Brunswick Health and Wellness Plaza.

New signage is now visible at the New Brunswick Wellness Plaza, as the supermarket there transitions to a new name and brand.

Key Food has announced that it intends to utilize the SuperFresh brand going forward for all Key Food stores in New Jersey, which entails the installation of new signage containing the SuperFresh name.

Ownership of the store will remain the same, as will quality and selection.

The store plans a reopening ceremony in the spring to celebrate the new brand.

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