The Fresh Grocer Supermarket Opens New Doors in New Brunswick, New Jersey

New Brunswick Mayor James Cahill, Fresh Grocer CEO Pat Burns and DEVCO President Chris Paladino participate at the ribbon cutting of the opening of The Fresh Grocer Supermarket located in the new Wellness Plaza in downtown New Brunswick.

The Fresh Grocer, a supermarket chain committed to developing new stores in communities lacking healthy and affordable food access, opened its first New Jersey location today at New Brunswick’s Wellness Plaza. The opening of the 50,000 square foot Fresh Grocer has created over 300 new jobs in the community and is the neighborhood’s first full service supermarket in over 20 years, bringing fresh food access to nearly 90,000 people.


“The Fresh Grocer represents the first full-service supermarket to open in an urban center in New Jersey in a generation.  As part of the new Wellness Plaza, The Fresh Grocer will provide New Brunswick with a convenient, affordable source of healthy produce and nutritious, fresh food items in our effort to provide a healthy lifestyle for all our residents,” said New Brunswick Mayor James Cahill.


Of the approximately 315 employees hired to work at the new Fresh Grocer, over 70% are local New Brunswick residents with another 20% living between 2 to 5 miles of the store. Overall, The Fresh Grocer employs over 1,500 people and continues to grow with the opening of new stores, focusing on hiring locally.

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